In response to the severe water challenges faced by nearly 300 million Africans living without access to clean water, The Coca-Cola Foundation (TCCF) introduced the Replenish Africa Initiative (RAIN) in 2009. Backed by a $65MM investment, RAIN is TCCF’s contribution to helping Africa achieve the United Nations’ Sustainable Development Goals on clean water and sanitation access. By the end of 2020, RAIN aims to measurably improve the lives of at least six million people in Africa through water access sanitation and hygiene (WASH), productive use of water and watershed protection interventions.

As TCCF’s flagship Africa program, RAIN tailors projects to address each community’s specific needs by harnessing a vast network of best-in-class partners from governments, the private sector and civil society. RAIN makes catalytic investments to positively impact the lives of over 6 million people in Africa and to build healthy and sustainable communities through a wide range of water-based initiatives.

RAIN Projects:

    • Empower women and youth by creating economic opportunities for employment, entrepreneurship, and skill generation related to WASH services, productive use of water and watershed protection.
    • Build the capacity of utilities to better serve rapidly growing populations by improving WASH services and reducing non-revenue water.
    • Increase water security and builds climate change resilience by protecting critical watersheds, supporting improved land management and promoting sustainable agriculture practices.

Each RAIN project addresses locally-identified water needs through activities designed to achieve sustainable impacts. The following projects are a sample of the work taking place across the continent:

    • In Ethiopia, Kenya, Tanzania, and Uganda, RAIN is partnering with Amref Health Africa to sustainably improve the health and socioeconomic status of women and youth through increased access to water services. Through this collaboration, RAIN is expected to reach more than 420,000 people, across these four countries, with improved water and sanitation.
    • In Nairobi, Kenya, and its surrounding areas, RAIN worked with The Nature Conservancy to improve water reliability and quality for Nairobi residents and economically empowered smallholder farmers through upstream source water protection efforts. Through RAIN’s support, more than 600,000 people are expected to benefit from improved WASH.
    • In Ghana, Malawi and Mali, the RAIN-supported CARE WaSA through Pathways project is empowering women smallholder farmers in water-scarce communities. Through this project, more than 50,000 women will benefit from training on water smart agriculture (WaSA) practices resulting in improved food security and income-generating opportunities for themselves and their families.
    • In Morocco, RAIN is partnering with RESING and the Moroccan Biodiversity and Livelihoods Association (MBLA) to establish a permaculture nursery at a boarding house for girls and rehabilitate existing irrigation systems for local partners to cover the cultivation of over 6,000 cubic meters of gardens. This project will economically empower hundreds of women and youth through improved irrigation of their smallholder parcels and distribution of plant germplasm from the community nursery of Imegdale.
    • In Egypt’s Souhag, Assiut, and Qena governorates, RAIN is partnering with UN-Habitat and the local water utility to provide access to affordable, and improved water and sanitation services by using cost-efficient river bank filtration and innovative anaerobic baffle reactor approaches to directly benefit over 26,0000 vulnerable rural residents in Upper Egypt. It also aims to ensure the sustainability of water and sanitation service provision through research activities, building capacities and scaling up
      and institutionalizing the models provided.

RAIN builds on the award-winning, ongoing partnership between The Coca-Cola Company and the U.S. Agency for International Development (USAID) entitled the Water and Development Alliance (WADA).