Since 2010, GETF has supported Diageo’s Corporate Social Responsibility efforts through numerous activities including strategic planning, partnership development and program management.
GETF provided strategic planning and guidance for Diageo’s Water of Life program. Water of Life is one of Diageo’s flagship Corporate Social Responsibility programs. GETF assisted Water of Life through the development and management of Safe Water for Africa, a partnership with The Coca-Cola Company, the International Finance Corporation and WaterHealth International to scale up innovative water service delivery models across Africa. Water of Life is part of Diageo’s overall initiative to address its impact on water through a three prong strategic ‘Blueprint’ designed to affect substantial, sustainable and measurable change through community involvement, direct operations and collective action. Through the ‘1 million challenge’ it aspires to extend access to clean water to 1 million new people in Africa every year through 2015. For more information, click here to see the Water of Life website.